The Search Engine Strategies Conference is unearthing some interesting news stories as it runs it course in San Jose, California this week. Most interesting today is Microsoft’s announcement of significant changes to its search experience for both web users and pay per click advertisers. Read More

The company’s senior vice president of search said Microsoft recognises the importance of adapting the user experience to their specific search patterns, paving the way for niche-searches in future. This signifies a move away from generic search results and would suggest that advertising based on search results would become much more targeted.