If you’ve been a fan of the numerous multimedia incarnations of your traditional text based pay per click advert, prepare for a cool new addition to the AdWords suite – YouTube PPC ads. Read More

Google executives have announced their working on refining previous attempts to integrate their search marketing advertising platform with the popular video sharing web site. To date, efforts have been less than warmly received by YouTube users as adverts have been placed over video content. Google however have realised the error of their ways and confirmed that they will now focus their creative efforts on pay per click adverts that appear to the side of the video player.

One of the web’s most popular web sites, a pay per click presence on YouTube is sure to increase impressions and brand exposure but what of quality click throughs? As with content network adverts, pay per click advertisers keen to take up the option of placing their ads on the video sharing network will need to create a separate, unique campaign to make the most of the millions of user eyeballs without wasting a large proportion of the budget with irrelevant clicks.

To find out how Top Position can integrate new media formats into your AdWords advertising, call us today on: 866-250-2800.

pay per click
search engine optimisation