As an AdWords pay per click user, you can now take your search marketing to the TV screen. Search engine Google has rolled out TV advertising based on pay per click principles, giving advertisers direct access to national networks and ad spots between popular TV programs. Read More

Created from within the pay per click account, the advert uses the same pricing model as the pay per click cost per impression option. Users can request suggestions for the best spot for their ads with Google’s TV ad tool trawling network demographics to unearth suitable show times. For PPC advertisers hankering after ad placement between a specific show, it’s also possible to search through a TV listings style collection of data and select the ad schedule accordingly.

Integrated into the traditional pay per click platform, there is one add-on that advertisers may find surprising – Google has also created a marketplace for suppliers to help with the ad creation process. There’s also a $2000 incentive from the search engine, who’ll cover production costs up to that price.

pay per click
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