If a sluggish economy has had you rethinking your pay per click activity, Google’s first quarter results might have you thinking again. The search engine has published a 20% year-on-year increase in PPC revenue in its first financial report of the year, bettering Wall Street predictions. Read More

Representing a 4% increase on previous quarter results, the better than expected income from pay per click advertising suggests search marketing may actually be recession proof. Pushing the figures into record-breaking fields, Google has developed a number of PPC innovations in recent months to make paid search an even more attractive option in the face of the economic slowdown.

Its video and mobile PPC options as well as tightening up of long standing AdWords features make paid search an attractive medium for those on a tight budget. Citing strict budget management and measurable ROI, it’s no surprise that marketers are using their ad budgets online and making the most of tracking tools and tightly targeted text ads.

Find out how your PPC advertising budget can go further by contacting us today.

pay per click
search engine optimization