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Google Launch PPC Ads For Video Trial


Posted by: Rebecca on 25th Feb 2008

If there was an award for the online advertising medium that has reinvented itself at least as many times as Madonna, pay per click would be practising its acceptance speech. Read More

Google has announced plans to push advertising in video, giving a nod to the medium as one to watch for the rest of 2008. Although a newcomer to the online advertising arena – video ad spend accounts for a very small percentage of the $20 billion online ad spend in the USA – the search engine is keen to see its pay per click offerings evolve into video offerings.

Advertisers wanting to show their ads in video segments will be able to choose from rotating text offerings or video ads to appear in a small corner of the viewer. Called AdSense for Video, the inititiave is also good news for web publishers, upping the potential revenue from their AdSense account. Available initially in the United States, the pay per click trial will be rolled out across a small number of third party sites.

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