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Click Fraud Back On The Agenda At Google


Posted by: Rebecca on 6th Oct 2007

Pay per click advertisers can rest easy that Google are doing their utmost to crack down on click fraud according to the opening address at the AdFraud 2007 workshop at Stanford University. Read More

Presented by Google’s Ad Traffic Quality Engineering Team Leader, the search engine revealed that it is strongly economically motivated to fight click fraud and that it sees it as a key battle in the fight to gain and maintain advertiser trust.

Pay per click advertisers suspecting that their advertiser are subjected to click fraud can contact Top position’s platinum department for advice on monitoring fraudulent click activity.

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