Pay per click advertising is breaking new ground with the latest advert development by software giants, Microsoft. The PPC newcomers have announced they will include adverts in their Microsoft Works software. The free, advert-supported package will use cached advertising that will be updated when the user goes online. Read More

Newcomers to pay per click, Microsoft’s adCenter platform has recently trialled a number of new initiatives in a bid to gain ground on Google and Yahoo. The two search engines are currently out in front in the PPC stakes.

The addition of digital advertising by Microsoft is seen as a counter move to the burgeoning popularity of Google’s own brand business applications.

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