We regularly blog, bookmark, seed and read millions of news stories every day. Not only that, we’re increasingly using the internet as a space to have our say. We’re asking complete strangers for their take on products and services that we wish to purchase. And we’re giving our opinions on products we use and buy.

Rather than trust a real shop assistant or call the manufacturer directly, forums and networking sites are used for peer review. Which is the best hotel to stay at? Who sells the softest towels? Will this makeup suit my skin? Does this company deliver their merchandise on time? All of these questions and many more are not left to chance but left to internet users.

We recommend and dissuade our fellow surfers with more power than ever before. And, as a company, that means you must positively use the power of the social networking site to win favour with your client demographic. A blog, a forum, a MySpace page, a Squidoo lens all provide your clients with an informal space for discussion, to actively promote your greatest selling points, increase brand awareness and leave your customers feeling that you listen to what they have to say.

Top Position’s search engine optimisation service understands and harnesses the immense power of sites like Blogger.com, Squidoo, Bebo, Bloglines and Del.icio.us. Your assigned account manager and distribution specialist will work together, using social media sites to actively foster a community around your brand.

By building brand awareness and promoting brand exposure at grassroots level, our search engine optimisation service puts your brand name at your clients fingertips. Using SEO techniques keywords will be deep linked, users will be sent through to relevant landing pages, blogs and lenses will be updated and news and articles will be kept onsite.

Top Position’s search engine optimisation team will keep track of all social media activity associated not only with your brand but with those of your competitors.

Directing targeted traffic to your site and increasing your relevant link backs, click here to learn how social media can form an integral part of your SEO process.

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