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Search engines including Google and Yahoo use the number and quality of links pointing back to a URL to determine the positioning of that site in their natural (non paid) listings. In search engine optimisation (SEO) terms, this measure is often referred to as link popularity.

Top Position’s search engine optimisation service monitors the links back to your web site as part of the reporting process. Your assigned SEO account manager will not only track all incoming links using advanced in-house software, but will also assess link relevance and monitor the evolution of these links over time.

The search engine optimisation (SEO) link tracking service is an important part of Top Position’s SEO activity. While some web sites make the mistake of attempting to create or buy as many links as possible back to their URL, Top Position understands that it is quality and relevance of these links that count. So, by continual monitoring you can be assured that your SEO link building is built around good quality web sites offering a worthwhile text link.

Updated throughout the month, end of month link tracking reports are provided to all SEO account holders, tracking the evolution of link backs and search engine optimisation activity in a transparent and coherent manner.

In addition to statistical reports, Top Position’s link tracking software provides graphical interpretations of search traffic referrals and link evolution.

Our search engine optimisation link tracking software connects to the Google Web API and the Yahoo API, using approved interfaces of the two major search engines to avoid meaningless automated querying.

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