THE BRIEF
To build online exposure of The Great American Run, the US version of the famous European Cannonball Run.

THE OBJECTIVE
Increase online media coverage of The Great American Run, scheduled to be held in July 2007. Social media exposure and specialist web site exposure should be dynamic, energetic and convey the spirit of the event.

RESULTS
An eye catching, colourful and effective digital marketing campaign which has enjoyed significant exposure in US, specialist and social media. The Great American Run will be the greatest car rally ever to be held in the United States and recreate the famous Hollywood movie of the 80s. Top Position’s optimisation reflects this with colourful and evocative editorials, an informational press campaign and special feature items published in the most relevant cyber circles.

Top Position Search Engine Optimisation (SEO)
Top Position Pay Per Click Management (PPC)

SEO