Top Position’s managing director, Daniel Jupp will speak at the 2007 OnRec conference in London.

Held at the capital’s Café Royal, the conference brings together online recruitment professionals and media representatives and is the first leg on a whistle stop tour of the UK and USA.

“Online recruitment is a very competitive field and one which benefits enormously from targeted AdWords advertising," comments Jupp. “With so many agencies moving online and discovering the benefits of a Google presence, an organised and tightly integrated pay per click campaign can make the difference between success and failure."

Bringing six years of pay per click expertise to the event, Jupp will look at how PPC can be used to drive targeted traffic to web sites. With an emphasis on delivering impressive results at a minimal cost, he will explain how to achieve the best possible return on investment, whatever the budget or company size.

As a trained Google AdWords Professional and founder of one of Europe's leading pay per click consultancies, Jupp will also reveal vital pay per click strategies for growing online sales, increasing internet visibility and successfully targeting relevant traffic.

Daniel is the founder and managing director of leading European pay per click consultancy, Top Position. He is an internet marketing specialist and regular contributor to UK and US publications, dealing with issues such as the future of search marketing and pay per click optimisation.

For more information about the 2007 Online Recruitment conference, visit www.onrec.com