A Day In The Life…

With offices in Spain, London and America and an extended portfolio of services, there's never a dull moment at Top Position, Marbella…

10.00am: Top Position's team of Google AdWords and Overture account managers start the day by reviewing the performance of clients' pay per click (PPC) accounts. How did the AdWords campaign perform yesterday? Is the daily budget being put to good use? How can we increase click through rates and lower costs?

12.00pm: Senior account managers Debbie and Guy hold a Google AdWords professional qualification, meaning they've been trained to the highest standard by Google themselves.

After checking account performance, they're chatting to clients throughout Europe, giving expert feedback and finding out what's new with their business. Special offers and extended product lines make great additions to any pay per click (PPC) campaign.

2.00pm: As the Google AdWords accounts are monitored and updated, the Yahoo Search Marketing (Overture) team are also hard at work. Weekly reports and fortnightly reviews are dispatched to clients, keeping them abreast of just how well their account is running.

4.00pm: The sales department send through details of a new account for the Small Business Team. A dedicated account manager is assigned and immediately calls the client to get their new pay per click (PPC) advertising campaign live.

6.00pm: After chatting with the client to gain an insight into the business, the Small Business Team account manager has compiled targeted keywords and professionally written advert text. They are entered into the Google client centre. The advert is now live.

6.15pm: A Google AdWords client decides to introduce a Yahoo Search Marketing campaign to his pay per click (PPC) advert portfolio. A trained Overture account manager is assigned to the campaign and checks the cost of appropriate keywords on the Yahoo system. After chatting to the client about cost per click, the new account goes live on the web.

6.30pm: The end of the day. Today's clients have enjoyed substantial savings on their pay per click (PPC) advertising campaigns while seeing an improvement in the quality of traffic to their site. Clients joining today will soon see as much as a 40% saving on their cost per click thanks to the expert management services of Top Position.