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P.P.C. News


Microsoft Wants To Develop Search Offering
Posted by: Rebecca, 20th Aug 2008

The Search Engine Strategies Conference is unearthing some interesting news stories as it runs it course in San Jose, California this week. Most interesting today is Microsoft’s announcement of significant changes to its search experience for both web users and pay per click advertisers. Read More


Microsoft Offers Cash Back Surfing
Posted by: Rebecca, 24th May 2008

Microsoft may be regrouping following its much publicised initial failed bid for Yahoo but that hasn’t stopped the company pressing forward with plans to increase its search market share and grow its revenues from pay per click advertising.


Changes To Google Content Network
Posted by: Rebecca, 19th May 2008

Google have announced a big change to their pay per click advertising structure today with news that the content network is now open to third party tags. That means that agencies and other outside parties are empowered to serve and track the display adverts. Read More



PPC News Archive
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