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P.P.C. News


Money Saving Pay Per Click Tips
Posted by: Rebecca, 21st Mar 2009

If you’re feeling the pinch and considering cutting back on your pay per click budget, the good news is that you really don’t need to pull the plug entirely. Instead, advertisers embracing the opportunity to fine-tune their paid search presence and get more creative with AdWords accounts will reap the benefits now as less steely willed rivals disappear from the listings and in the future, with a cohesive campaign that delivers customers time and time again. More about saving money on your PPC campaign


Yahoo! Trialling New Ad Formats
Posted by: Rebecca, 21st Mar 2009

Yahoo! advertisers could soon be given the opportunity to integrate multimedia elements into traditional pay per click campaigns if a beta test of the search engine’s new Rich Ads in Search program is successful. The experiment, currently open to a select band of branded advertisers only, allows advertisers to add video, image and custom search boxes to sponsored search results. More About Yahoo! Rich Media PPC Ads.


Alcohol Policy Updated For AdWords Advertisers
Posted by: Rebecca, 15th Dec 2008

Advertisers wishing to use Google’s AdWords PPC platform for alcohol based products can now freely market their wares following changes to Google’s advertising policy. Having lifted its previous zero tolerance rule, hard alcohol and liqueurs may be advertised within Google provided that they targeted within the U.S.



PPC News Archive
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